Free Reports

You Get More Leads & More Listings
(with an Online Marketing Funnel, Not a Sieve.)

Online Lead Generation and Listings are two sides of the same coin. Your listings can help you develop a stronger online lead generation program and having a strong online lead generation program can help you get more listings.

How? It starts with your listings.
According to Google, your listings are what online consumers search for when they go on the Internet searching for real estate. The most common real estate related search terms on the Internet are "Homes for Sale" and the location or "Real Estate for Sale" and the location. In both cases people are searching for LISTINGS!!! Your listings!!

This means that listings are the number one online marketing asset that you have as a Realtor or Broker. And they are also the most cost effective online marketing asset you have.

The Sieves
Most real estate related websites are popular in part because they centralize a lot of listings from all over the country. These websites benefit by getting as many listings as they possibly can on their websites to drive traffic from people searching real estate online.

But these websites do not benefit by just showing people your listings, they benefit by providing online consumers links to other tools and information that they (the online consumers) are looking for like mortgage information, relocation information, community information, etc.

By consolidating as many listings as possible from Realtors and Brokers throughout the country and then providing these value added tools and information, real estate related websites make money by directing online consumers to OTHER agents, brokers and service providers that pay to be featured or otherwise highlighted and linked to.

What does this mean to the Realtor and Broker whose listings are attracting the online consumers to these websites in the first place? It means they are losing a large percentage of the traffic and leads that they could be getting if they were the one providing the other information that they want.

The Funnel
Of all the websites on the Internet, only Craigslist allows you to post your listing (what the online consumers are searching for) along with a links to the tools and information online consumers also want at YOUR website vs. sending them somewhere else and to someone else!

By providing links to the tools and information that online consumers want around your listing that the online consumer is searching for, you create a funnel that will bring the online consumer to you vs. sending them to someone else like a sieve.

Surround your listing with the tools and information at your website and leverage online consumer interest and generate both website traffic and leads! Create your funnel!

Marketing Funnel Results
What kind of results can you expect with a strong marketing funnel? The results of brokers that have used this approach tell will give you the answer:

A medium sized broker in New Jersey sees the results in the traffic to their website as follows:

  1. Craigslist (Listings-to-Leads) - 50.4%
  2. Google - 29.4%
  3. Yahoo Search - 3.35%
  4. Trulia - 3.29%

A small broker in South Carolina see the results of their website traffic explode by using the principal of the online marketing funnel too.
  1. Craigslist (Listings-to-Leads) - 47.7%
  2. Yahoo! Real Estate - 29.4%
  3. Trulia - 8.3%
Brokers that utilize an online marketing funnel vs. a sieve can expect similar results!

Marketing Funnels and Sellers
The more online leads that you funnel to you by providing the listing information they are searching for along with the other tools and information they want, means the more people you communicate with and talk to.

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

This directly impacts the seller and the ability for them to get their property sold!!

First, educate the seller about the fact that it is their property, the listing, that buyers are searching for online. Then show the seller how you are going to surround their listing with links to the tools and information at your website that will not only generate leads to you from people who want more information about real estate in general, but also allow you the ability to talk to more people about the sellers property!

So remember it is your listings that people are searching for on the Internet! Put the tools and information around them that people also want that link back to YOUR website and create an online marketing machine that will help you get more leads and more closings this year!

And the more buyers you talk to, the more buyers you get to talk to about your listings!! If you are not the one talking to the online consumer, then you are obviously not going to be able to talk to them about your listings.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Success Stories

Working for CENTURY 21 Commonwealth is like being part of a large family, there is support from the management level all the way down to your coworkers within the office. CENTURY 21 Commonwealth has many different systems that help agents achieve their business goals and helps keep agents on track. I have also been able to develop a marketing plan that ensures a continuing stream of business. My business continues to grow, year in and year out.

Meg Steere, Watertown

It has been a year since I started with CENTURY 21 Commonwealth. I am so happy that I was hired to work with CENTURY 21 Commonwealth. I have grown so much because of the people I work with. Everyone has been so helpful.

I have grown so much because of the people I work with. Everyone has been so helpful.
Cheryl Holmes, Watertown

CENTURY 21 Commonwealth has programs that provide insights to prospecting and gives structure and accountability to my efforts. I will take away valuable lessons in prospecting, setting goals and creating clients for life. I have measurable results to prove their programs work — with one deal closing before I will have completed the course and several others in the works.

Michelle Lane, Newton

We have worked for CENTURY 21 Commonwealth for 3.5 years and highly recommend the company for agents who want to grow their business. Having worked for other companies it is refreshing to have support staff that is highly responsive to our needs. In addition, management has an interest in EVERY listing we take. Alan visits all of our listings and the office environment is equally supportive. It is a true team atmosphere where agents help each other. The training is also excellent and we have systems in place to use every listing opportunity to get more business. This helps us always feel we have resources to do what we do best - sell real estate. Because we have support we never have to worry about where our next sale is coming from. Our business runs much easier knowing we have systems in place and a team of people to help us grow.

Barbara and Miah Kattman, Wellesley

I believe a top-notch graphic arts and design department is crucial to any growing business. I feel CENTURY 21 Commonwealth offers the marketing and public relations support required in an ever-growing and competitive marketplace. It has made all the difference to my public image and helping to keep my name in the forefront of buyers and sellers.

Medea Palandjian, Watertown

CENTURY 21 Commonwealth continues to train and educate us with all the upgraded and innovative technology. This keeps us topnotch and professional. The support we receive is invaluable to my business.

Bo Lee, Natick

Recently Joined

Olga Altimari-Che
Wakefield
Steven Antonellis
Milford
Patrick Arone
Waltham
Peter August
Framingham
Sukanya Bahl
Westwood
Kimberly Bartolucci
Franklin
Barbara Bates
Wakefield
Trent Boyd
Franklin
Jennifer Bradstreet
Franklin
Neil Brown
Wellesley
Bill Caci
Winchester
Susan Callahan
Billerica
Susan Callahan
Somerville
Dennis Carlson
Milford
Sharlene Casey
Wellesley
Nancy Cerulo
Natick
Linette Chalifoux
Framingham
Raymond Chuang
Lexington
Ling Chung
Somerville
Justin Coburn
Hopkinton
Barbara Coppinger
Billerica
Paul Coutinho
Waltham
John Coutinho
Milford
Rebecca Currie
Hopkinton
Michael Curtin
Hopkinton
James Dangelo
Billerica
Samantha Delgizzi
Newton
Allison DePesa
Somerville
Sona Dermenjian
Winchester
Danielle Devarne
Winchester
Julie DiMinico
Winchester
Angela DiRusso
Winchester
Justin Dube
Milford
Nancy Egan
Franklin
Ruth Falletti
Winchester
Amy Fougere
Winchester
Michael Foxon
Wakefield
Don Garand
Cambridge
Pamela Gentile
Wellesley
Qian Guan
Newton
Debra Hamm
Milford
Brian Hamwey
Westwood
Eric Hardin
Westwood
Kevin Harris
Natick
Diedre Hudson
Waltham
Sanjeev Jha
Newton
Weitong Ji
Waltham
Heidi Johnson
Framingham
Tyler Johnson
Framingham
Robert Johnson
Winchester
Edlira Joseph
Winchester
Shake Kessisian
Watertown
Imran Khan
Newton
Tom Lambert
Westwood
Chris Lane
Wellesley
Michelle Libby
Milford
Ying Lin
Somerville
Alexandra Losurdo
Natick
Jane Lu
Hopkinton
Josie Maguire
Franklin
Angel Maldonado-Lopez
Newton
Katie Malin
Somerville
Marie Managhan
Billerica
Diane Marcoux
Wellesley
Pauline Marino
Winchester
Anthony Marra
Franklin
Holly Maserejian
Watertown
John McCambridge
Wellesley
Carol McDonald
Winchester
Deborah McDonough
Winchester
Katherine McDougall
Somerville
Karen McKiernan
Natick
Nick Meekins
Wellesley
Kim Michel
Framingham
Martha Morese
Natick
Danielle Mullin
Wellesley
Stacey Mullins
Franklin
Katherine Nagda
Milford
James Nagle
Natick
Sandra Niemszyk
Winchester
Leonard Norton
Newton
Cynthia O'Rourke
Medfield
Sophia Pan
Somerville
Michael Pang
Somerville
Maria Papadopoulos
Westwood
Rita Parsley
Westwood
Jaymin Patel
Natick
Leah Pennini
Newton
Sheri Plante
Milford
Aaron Pyman
Medfield
Jie Qin
Framingham
Edward Reardon
Watertown
Kiernan Reed
Franklin
Tracy Reed
Wellesley
Lester Savage
Lexington
Scott Savage
Milford
Nisha Shah
Somerville
Nancy Sibley
Hopkinton
Chris Smith
Somerville
Jean Souffrant
Franklin
Euston StJean
Wakefield
Diane Stone
Natick
Chip Sulser
Wellesley
Sean Terrell
Hopkinton
Lawney Tinio
Milford
Gordon Trainor
Wakefield
Mark Tringali
Wakefield
Mala Velmurugan
Hopkinton
Erin Via
Medfield
David Williams
Lexington
Sherry Youssef
Franklin
Theo Zambakis
Somerville