Free Reports

Building your Real Estate Sales Team

1. Are you managing people or are you managing a system that manages people?
The number one challenge real estate agents have is “time starvation” due to the simple fact they are trying to do everything vs. delegating non-revenue producing activities to someone else. Why systems? You are able to stop reacting and accomplish your specific objectives on a daily basis. You will be able to predict your results if your business is managed and measured consistently. Your capacity for growth will increase dramatically.

2. Do you have a job or are you running a business?
How much revenue are you producing on a consistent basis when you aren’t at work? This is the simple distinction between having a job and running a business. A business generates ongoing revenues regardless of whether you are there or not. With a job, you don’t show up, the revenues stop. Do you want to keep trading hours for dollars? “But my clients want to meet with and work with me”. That’s where you’re wrong. The consumer doesn’t hire you they hire the way you run your business. How are you currently running your real estate business?

3. How do you create your systems before assembling your team?
Take the time and write down every task and action that is required to run your business. Be very detailed in this step so that you don’t have questions come up after you have created your team. Now describe how each action step is to be completed, how it will be measured, and who is responsible.

4. Managing your team
This is where the real work takes place. You have been a successful salesperson for years so it should be real easy to assemble a group of people, tell them how “I do it”, they do it, and everyone’s happy, right? It doesn’t quite work that way. You must transition from salesperson to leader or manager. If you’re not a good manager you will experience high turnover which will decrease your production overnight. Here are some simple steps to follow: Have a business plan, be organized, inspire your team, and constantly be evaluating and measuring.

5. Basic activities for your real estate team
Let’s get specific with the general activities for your real estate team. Lead Generation, Qualifying, Sellers, Listing Coordination, Working with Buyers, Marketing and Advertising, Negotiating Contracts, Transaction Management, Managing your Website and Online Initiatives, Database Management, and Administrative Functions.

6. Positions required for your team

  • Transaction Manager
  • Listing Manager
  • Administrative Assistant
  • Buyer’s Agents
  • Marketing, Advertising, and Web Manager

 

See Other Free Reports:
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5 Tips to Getting your Listings Sold
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

Training Schedule

Success Stories

Working for Berkshire Hathaway HomeServices Commonwealth Real Estate is like being part of a large family, there is support from the management level all the way down to your coworkers within the office. Berkshire Hathaway HomeServices Commonwealth Real Estate has many different systems that help agents achieve their business goals and helps keep agents on track. I have also been able to develop a marketing plan that ensures a continuing stream of business. My business continues to grow, year in and year out.

Meg Steere, Watertown

We have worked for Berkshire Hathaway HomeServices Commonwealth Real Estate for 3.5 years and highly recommend the company for agents who want to grow their business. Having worked for other companies it is refreshing to have support staff that is highly responsive to our needs. In addition, management has an interest in EVERY listing we take. Alan visits all of our listings and the office environment is equally supportive. It is a true team atmosphere where agents help each other. The training is also excellent and we have systems in place to use every listing opportunity to get more business. This helps us always feel we have resources to do what we do best - sell real estate. Because we have support we never have to worry about where our next sale is coming from. Our business runs much easier knowing we have systems in place and a team of people to help us grow.

Barbara and Miah Kattman, Wellesley

I believe a top-notch graphic arts and design department is crucial to any growing business. I feel Berkshire Hathaway HomeServices Commonwealth Real Estate offers the marketing and public relations support required in an ever-growing and competitive marketplace. It has made all the difference to my public image and helping to keep my name in the forefront of buyers and sellers.

Medea Palandjian, Watertown

Berkshire Hathaway HomeServices Commonwealth Real Estate continues to train and educate us with all the upgraded and innovative technology. This keeps us topnotch and professional. The support we receive is invaluable to my business.

Bo Lee, Natick

Berkshire Hathaway HomeServices Commonwealth Real Estate has programs that provide insights to prospecting and gives structure and accountability to my efforts. I will take away valuable lessons in prospecting, setting goals and creating clients for life. I have measurable results to prove their programs work — with one deal closing before I will have completed the course and several others in the works.

Michelle Lane, Newton

It has been a year since I started with Berkshire Hathaway HomeServices Commonwealth Real Estate. I am so happy that I was hired to work with Berkshire Hathaway HomeServices Commonwealth Real Estate. I have grown so much because of the people I work with. Everyone has been so helpful.

I have grown so much because of the people I work with. Everyone has been so helpful.
Cheryl Holmes, Watertown