Free Reports

5 Tips for a Productive Farming Strategy

1. Do your research before you choose a neighborhood or area to farm!
Don’t pick a specific neighborhood because it’s close to your home or you like the way the houses look, make your choice based on statistical data.  What kind of turnover has taken place in the past 12 months?  Does a specific agent or agency have a huge market-share?  If turnover is low and the neighborhood is dominated already, pick a different area to farm.

2. Consistency is critical!
Mailing to a farm quarterly or every other month isn’t going to get you the result you want.  You must mail to your farm every single month!  Homeowners constantly get mail from real estate agents, but rarely on a consistent basis from one agent.  It’s the agent that is in front of them the most that will get the business.

3. What do you send?
Abandon the envelope and stationery.  You have only a limited amount of time to capture the attention of people, get their attention with a postcard.  Eliminate the chance of someone not opening your mail.  A glossy postcard will at least be looked at and possibly kept if you have good content.

4. What is good content?
Keep your farm abreast of the market conditions at all times.  Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide them to position yourself as the information portal.  Consumers are looking for a competent agent with market knowledge.  Not the agent that sends the best recipe card.

5. Don’t wait for something to happen, make it happen yourself!
As you become established in your farm as the local expert with up to date information you can now leverage yourself to generate even more results.  How do you do this?  Contact every FSBO in the neighborhood.  The FSBO has now become a warm contact for you.  They have been receiving your statistical market information and you have credibility.  Consistently hold open house in your farm area.  A lot of the visitors will be homeowners that have been receiving your valuable market information.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips to Getting your Listings Sold
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

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Success Stories

Working for Berkshire Hathaway HomeServices Commonwealth Real Estate is like being part of a large family, there is support from the management level all the way down to your coworkers within the office. Berkshire Hathaway HomeServices Commonwealth Real Estate has many different systems that help agents achieve their business goals and helps keep agents on track. I have also been able to develop a marketing plan that ensures a continuing stream of business. My business continues to grow, year in and year out.

Meg Steere, Watertown

We have worked for Berkshire Hathaway HomeServices Commonwealth Real Estate for 3.5 years and highly recommend the company for agents who want to grow their business. Having worked for other companies it is refreshing to have support staff that is highly responsive to our needs. In addition, management has an interest in EVERY listing we take. Alan visits all of our listings and the office environment is equally supportive. It is a true team atmosphere where agents help each other. The training is also excellent and we have systems in place to use every listing opportunity to get more business. This helps us always feel we have resources to do what we do best - sell real estate. Because we have support we never have to worry about where our next sale is coming from. Our business runs much easier knowing we have systems in place and a team of people to help us grow.

Barbara and Miah Kattman, Wellesley

I believe a top-notch graphic arts and design department is crucial to any growing business. I feel Berkshire Hathaway HomeServices Commonwealth Real Estate offers the marketing and public relations support required in an ever-growing and competitive marketplace. It has made all the difference to my public image and helping to keep my name in the forefront of buyers and sellers.

Medea Palandjian, Watertown

Berkshire Hathaway HomeServices Commonwealth Real Estate continues to train and educate us with all the upgraded and innovative technology. This keeps us topnotch and professional. The support we receive is invaluable to my business.

Bo Lee, Natick

Berkshire Hathaway HomeServices Commonwealth Real Estate has programs that provide insights to prospecting and gives structure and accountability to my efforts. I will take away valuable lessons in prospecting, setting goals and creating clients for life. I have measurable results to prove their programs work — with one deal closing before I will have completed the course and several others in the works.

Michelle Lane, Newton

It has been a year since I started with Berkshire Hathaway HomeServices Commonwealth Real Estate. I am so happy that I was hired to work with Berkshire Hathaway HomeServices Commonwealth Real Estate. I have grown so much because of the people I work with. Everyone has been so helpful.

I have grown so much because of the people I work with. Everyone has been so helpful.
Cheryl Holmes, Watertown