Free Reports

5 Tips to Getting your Listings Sold

1. It’s a Listening Presentation not a Listing Presentation!
Leave your ego at the door and don’t tell the seller what you think is important, ask THEM what is important. Then, focus your listing presentation on their wants and needs.

2. Don’t Fall into the Pricing Trap!
The moment you set the price for a listing, you will be a hostage to that during the term of the listing.  Provided the seller with the market data and allow them to determine where they want to start the pricing.  Have an agreement to review the marketplace on a consistent basis and adjust the price according to the competition and activity.

3. The Numbers don’t Lie!
Keep abreast of the market conditions at all times.  Average sales price, median sales price, days on market, interest rates, current active inventory and all the information you can provide the seller while marketing their property.  You and the seller don’t determine the outcome, the market does.  Consistently provide the seller with detailed market data.

4. Service the Listing!
Have you ever taken a listing, walked out the door, and become a secret agent?  One of the biggest complaints that sellers have is the lack of communication that takes place between them and their agent.  One of the most critical parts of the listing presentation is establishing an expectation and agreement around communication and the frequency of that communication.  Their goal is to sell the home and your responsibility is to communicate what you are doing to make that happen and what they need to do to support that.

5. What’s the Feedback?
The seller doesn’t determine what their home will sell for and neither do you, the market does.  The market is defined by the buyer that makes a buying decision based on what is available.  Speaking with buyer’s agents that are showing your listings will help guide you and the seller in the strategy you must use to get the home sold.

See Other Free Reports:
6 Tips to increase your buyer conversions!
5 Tips for a Productive Farming Strategy
Why Your Online Marketing Fails and What to do About it
Building your Real Estate Sales Team
You Get More Leads & More Listings - with an Online Marketing Funnel, Not a Sieve.
Market Niches Can Equal Agent Riches: The Long-Tail in Online Marketing for Realtors

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Success Stories

Working for Berkshire Hathaway HomeServices Commonwealth Real Estate is like being part of a large family, there is support from the management level all the way down to your coworkers within the office. Berkshire Hathaway HomeServices Commonwealth Real Estate has many different systems that help agents achieve their business goals and helps keep agents on track. I have also been able to develop a marketing plan that ensures a continuing stream of business. My business continues to grow, year in and year out.

Meg Steere, Watertown

We have worked for Berkshire Hathaway HomeServices Commonwealth Real Estate for 3.5 years and highly recommend the company for agents who want to grow their business. Having worked for other companies it is refreshing to have support staff that is highly responsive to our needs. In addition, management has an interest in EVERY listing we take. Alan visits all of our listings and the office environment is equally supportive. It is a true team atmosphere where agents help each other. The training is also excellent and we have systems in place to use every listing opportunity to get more business. This helps us always feel we have resources to do what we do best - sell real estate. Because we have support we never have to worry about where our next sale is coming from. Our business runs much easier knowing we have systems in place and a team of people to help us grow.

Barbara and Miah Kattman, Wellesley

I believe a top-notch graphic arts and design department is crucial to any growing business. I feel Berkshire Hathaway HomeServices Commonwealth Real Estate offers the marketing and public relations support required in an ever-growing and competitive marketplace. It has made all the difference to my public image and helping to keep my name in the forefront of buyers and sellers.

Medea Palandjian, Watertown

Berkshire Hathaway HomeServices Commonwealth Real Estate continues to train and educate us with all the upgraded and innovative technology. This keeps us topnotch and professional. The support we receive is invaluable to my business.

Bo Lee, Natick

Berkshire Hathaway HomeServices Commonwealth Real Estate has programs that provide insights to prospecting and gives structure and accountability to my efforts. I will take away valuable lessons in prospecting, setting goals and creating clients for life. I have measurable results to prove their programs work — with one deal closing before I will have completed the course and several others in the works.

Michelle Lane, Newton

It has been a year since I started with Berkshire Hathaway HomeServices Commonwealth Real Estate. I am so happy that I was hired to work with Berkshire Hathaway HomeServices Commonwealth Real Estate. I have grown so much because of the people I work with. Everyone has been so helpful.

I have grown so much because of the people I work with. Everyone has been so helpful.
Cheryl Holmes, Watertown